09 March, 2004

Girls Coming Out of the Broom Closet

I found this:

The "Harry Potter" toy broomstick from Mattel has a vibrating feature that has proven to be popular with teenage girls. The "Nimbus 2000" is a plastic battery-powered replica of the broom used in Quidditch matches by J.K. Rowling's boy wizard in "Harry Potter and the Sorcerer's Stone." The $19.99 toy features a "grooved stick and handle for easy riding," according to Toysrus.com, and, "enhancing the excitement are the vibrating effects."

The Web site's review section is full of comments from parents who are amazed at the toy's popularity with their young daughters. One mom who bought the broom for her son writes that his sister frequently "fights him over it" and complains that "the batteries drain too fast."

Another notes, "When my 12-year-old daughter asked for this for her birthday, I kind of wondered if she was too old for it, but she seems to love it." An equally enthusiastic parent marvels that "When my 12 year old daughter asked for this for her birthday, I kind of wondered if she was too old for it, but she seems to LOVE it. Her friends love it too! They play for hours in her bedroom with this great toy. They really seem to like the special effects it offers (the sound effects and vibrating). My oldest daughter (17) really likes it too! I recommend this for all children."

One astute New Jersey mom says of her daughter: "It wasn't until after she opened her gift and started playing with it that I realized the toy may offer a more than sensational experience. The broomstick has cute sound effects and vibrates... what were the creators of this toy thinking? She'll keep playing with the Nimbus 2000, but with the batteries removed.
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Kids have all the fun toys these days.

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