With a few feet of snow on either side of my driveway apron, late July feels like it's aeons away rather than just five months. But anytime is a good time for the folks at Late July Snacks to appeal to all of your positive feelings about the month of July which it describes as "the sweet spot of summer…when life is simple, pure & good." These people are obviously not from Wisconsin because they appear to be blissfully unaware that late July here means hot, humid weather and skies infested with swarms of mosquitoes determined to feast on our blood and make us look carbuncular.
Late July must be run by a bunch of hippies or California
ex-pats because these chips are "Sea Salt and Vinegar Vibes". Their other
chips too are given groovy descriptors. The BBQ flavored chips are "Laid
Back" while the sour cream and onion ones are "Serene". Far out,
man!
Any salt experts out there? Does sea salt have any noticeable
difference in taste to salt obtained from rocks? Do they leave in bits of jellyfish
tentacles or sea turtle poop for a little something extra? Is sea salt cheaper?
It just seems to me that sea salt is or, at least, usually is a
marketing gimmick. As in, it comes from water, the basis of all life, thusly
it's good and pure and natural as opposed to coming from a dark, satanic mill where
children labor with bare feet instead of going to school and watching TikTok
videos on iPads.
There was also a kind of smoothness to them which I
attribute to other seasoning agents: dried cane syrup, molasses, and tomato powder.
My hypothesis is that these ingredients dulled the zippy tang of the vinegar. It's
a similar situation that you find with many hot sauces that use extremely hot
peppers i.e. – habanero and deadlier. The chili is added to a base of things
like carrots, tomatoes, and fruits so that the extreme burn is made more
palatable. It's like these chips were made by folks from Minnesota.
And that is my lone knock on these chips. They simply need a
stronger vinegar vibe. Otherwise they perfectly cromulent. If you like a milder vinegar taste on your chips, these
are the way to go.
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