The Pennywise of Potatoes: Mrs. Fisher's Salt & Vinegar Potato Chips

I have been a fan of the Dark potato chips from our neighbors in Rockford, IL, Mrs. Fisher's, for a while now. They just taste extra rich and roasty and I have lamented that I've never found a salt & vinegar chip from them. Until now. Or rather a recent shopping trip at the Woodman's in Sun Prairie.

For as long I have been a fan of their chips I have been a fan of their packaging as it features an anthropormorphic potato who knows a fine milliner dancing with a couple of kids. It's something of a Rorschach test as the look on the spud's face can be interpreted as being gay & mirthful or simply menacing. Personally I see it as the latter because, to my eyes, he looks like he's about ready to throw the children into a cauldron of hot oil and kettle fry them up before salting them down.

And I love the company motto: "VITA SEALD". Who needs that second E? The life essences of potatoes are sealed in each bag. Or the life essences of children? Hmm...

The bag notes that these chips are "thick sliced" (not thickly) and so they were. They were also of a fairly narrow diameter. By and large these chips were lightly colored - yellow - but there were brown bits to be had as well including an occasional brown edge. The surfaces were well-bubbled and featured plenty of large salt crystals which raised my blood pressure just by looking at them. They looked very deer-friendly. A delightful earthy-sweet potato flavor was up front on the nose followed by oil and a touch of vinegar. Usually oil is most prominent so this was a nice change of pace.

The thick cut yielded a nice, big crunch. Those salt crystals kicked up the salinity as expected and there was plenty of vinegar tang to match. Truth in labeling here. As for the potatoes, they provided a rich, earthy-sweet taste that I liked because it was earthy tasting first.

Mrs. Fischer's has another winner here. These are on par with Vitner's as far as the salt & vinegar go. Eating them I thought I was pickling my viscera. The difference is that these are thicker and crunchier than Vitner's. A very fine chip. Highy recommended.