Seen at AMC before Malice. I saw an article about how AMC has been putting commercials before the trailers just as their big competitors do. And it looks like it will be getting worse.
Showtime began with about 5 minutes of commercials including one for Amazon that had LeBron James singing "In the Air Tonight". I chuckled. Two minutes of AMC promos followed.
Things wrapped up with a commercial (i.e. - non-banded trailer) for Guns & Moses.
Seen before Hot Milk. The AMC website now admonishes "Movies start 25-30 minutes after showtime." They weren't kidding. A lot more commercials now. Maybe with all this new ad revenue, AMC can repave the parking lot which resembles the lunar surface with crater after suspension killing crater.
At showtime a series of commercials started that lasted about 6 minutes - Coke, pickup trucks - that kind of thing. This was followed by 3 minutes of AMC promos which finished with the Nicole Kidman one that freaks me out every time because her face doesn't look real anymore.
Then came a couple Fathom commercials. First was for Ick and the second for the Metropolitan Opera. The trailers proper then began.
Things ended with a Megan 2.0 commercial where she says to silence phones and see her movie.
