04 May, 2011

The Market Has Spoken On That Beloved Franchise, Atlas Shrugged

Atlas Shrugged: Part 1, the movie adaptation of Ayn Rand's novel, did really well at the box office its opening weekend pulling in almost $1.7 million on only 299 screens. It's second weekend saw a dramatic decline – 47.8% - in gross take but on 166 more screens. A week later 94 theatres had dropped the film which took another big hit. This time a 46.8% decrease. According to Box Office Mojo, the movie has taken in just shy of $4 million as of 1 May.

After the terrible second weekend the film's producer, businessman John Aglialoro, threw his hands up in despair crying "Critics, you won." and backing away from grand ideas about a wider opening and making the other two parts of the story. (I've since heard that he has reversed his admissions of defeat.)

Apparently most of the Teabaggers and libertarians got their fix on opening weekend. Luckily for those folks, there's now a trailer for Part 2 to tide them over while Agliaoro wallows in indecision.

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