I saw this stuff recently:
It inspired repulsion because Hormel chili is rather disgusting yet also a morbid curiosity of just how spicy a big company would dare make their product. Did they really make a niche product? Or is all that hyperbolic imagery on the label disguising that fact that it's not deadly hot and, in fact, aimed at your average consumer of Hormel chili who is perhaps looking for a little variety?
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